Reports that answer the questions the raw data can't
Everything so far has been about building the most complete record of UK elections anywhere: every candidate, every ward, every vote. Insights are where that record starts paying out: standing analyses that stitch results together in ways nobody has published before, and that refresh themselves every time new results land.
Insight 1
Local Election Proxy for Constituency Trends
A running read on every Westminster seat, between general elections.
Between 2024 and 2029 there is no new Westminster data, but dozens of local rounds happen in the meantime. This turns them into a seat-shaped answer nobody else publishes.
Open the report
Insight 2
Council Cycle Cohort Trends
How councils that vote in the same years move together, cycle over cycle.
Councils that always go to the polls in the same years form a true like-for-like group. Tracking those groups from 1995 to today turns scattered local results into the only honest long-run read on local political movement.
Open the report
Insight 3
Mayoral Mandate Against the Ballot Box
Does the metro mayor's mandate still match how their area actually votes?
Metro mayors are elected once every four years, then govern through council elections that keep happening underneath them. Setting the mayoral result against the council votes held since is the only running check on whether that mandate still holds.
Open the report
Insight 4
Bucking the Trend
The wards, councils and candidates that move against everyone around them.
National swing hides the places that refuse to follow it. Scoring every ward, council and repeat candidate against the swing expected where they sit turns 'a good local candidate' from a claim into a number you can check.
Open the report
Insight 5
Swing Explorer
Pick a party, pick two elections, and see which areas moved — and by how much.
Every other report answers a fixed question. This one lets you ask your own: any party, any two local election years, anywhere in the country, ranked from the biggest gain to the biggest fall, then drilled down ward by ward.
Open the report
Insight 6
Recruitment Signal
Who is outrunning their own party locally — and where the organisation is strongest.
Two comparisons, kept separate. Candidates are measured against their own party in their own council. Councils are measured against other councils of the same type voting in the same years.
Open the report
Insight 7
Party Performance Over Time
Pick a party and see every election it has fought, across the UK or in any place.
Choose a party and its UK-wide vote share appears straight away for every kind of election: parliamentary, local, devolved, mayoral, police and crime commissioner, and European up to 2019. Then narrow the period, drill into any place, compare parties or places, and see where the party does best, worst, and is rising or falling fastest.
Open the report
Insight 8
By-election Vote Tracker
How each party is doing in council by-elections, compared with the last time the same ward voted.
Every council by-election since the 1970s, each compared with the previous scheduled election in the same ward: share, change, gains and losses, rolled up into a running trend.
Open the report
Insight 9
Council Control and Majorities
Who runs every council, by how much, and how close each majority is to falling.
For every council and every year from 1991: seats by party, which party holds a majority or whether it is in No Overall Control, the size of the majority, and how many seats the controlling party defends at the next election.
Open the report
Insight 10
Election Health and Fragmentation
How competitive local elections are: choice on the ballot, uncontested seats, winners' shares and how many parties really compete.
For every year of scheduled local elections since 1973: candidates per seat, seats nobody contested, the average winner's share and majority, the effective number of parties, turnout, and women standing and elected.
Open the report
Insight 11
Election Previews and Target Wards
For every council's next elections: which wards each party needs, and where control would change hands.
Every ward due to vote, ranked for each party by the swing needed to take it, with the line where a party would win control and the most vulnerable holds.
Open the report
Insight 12
May Seat Projections
Set how much each party's vote moves and see the seats and control that follow, council by council.
For every council due to vote, each ward's last result is moved by the changes you choose (or the latest by-election trend) to project who wins each ward, the new seat totals and whether control changes.
Open the report
Insight 13
Notional Results
What past elections would have looked like on today's boundaries, so changes are measured like for like.
The 2019 general election on the 650 seats used from 2024, seat by seat, against who actually won in 2024; plus every recorded case of old council wards becoming new ones.
Open the report